Figure 1: Consumed Fruits and Vegetables less than one time per day
FM=Farmers’ market; non-FM=non-farmers’ market
Figure 2: Barriers to Buying Fruits and Vegetables
Characteristics
Farmers’ market (FM) customers
n=56
Random primary food shoppers (non-FM)
n=107
Pa
%
%
Gender
NS
Male
26.79
28.04
Female
73.21
71.96
Age (year)
0.006
18-41
39.29
19.62
42 or older
60.72
80.37
Race/ethnicity
0.061
White
66.07
42.99
Black or African American
7.27
4.67
Hispanic/Latino
21.82
40.19
American India
3.64
7.48
Asian Native Hawaiian
1.82
4.67
Primary language
0.020
English
91.07
73.83
Spanish
5.36
22.43
Otherb
3.57
3.74
Educationc
0.003
Non-college graduate
62.50
83.18
College graduate
37.50
16.82
NS: Non-significant (P>0.05)
aChi-square tests used to examine differences between FM and non-FM. Significant at P<0.05
bOther language: Cebuano, French, German, Czech, Russian, Ukrainian
cCollege graduate= Bachelor's degree or higher; Non-college graduate=Less than Bachelor's degree
Table 1: Demographics of Survey Participants (n=163)
Farmers’ market (FM) customers
n=56
N
%
Frequency of farmers’ market shopping
This is the first time
7
12.50
Every week
25
44.64
Twice a month
13
23.21
Once a month
7
12.50
Every few months
11
19.64
Distance to the farmers’ market
0-10 minutes
25
44.64
11-20 minutes
10
17.86
21-30 minutes
13
23.21
More than 30 minutes
8
14.29
Transportation to the farmers’ market
Walk
6
10.71
Bike
5
8.93
Bus/Streetcar
4
7.14
Vehicle
41
73.21
Respondents’ likelihood of shopping at farmers’ market
Close to home /work or school
9
16.07
Convenient location
17
30.36
Affordable price
6
10.71
Variety of products
20
35.71
Preferred products are always available
8
14.29
Better and fresher produce
19
33.93
Good service
8
14.29
Familiarity
6
10.71
Convenient hours of operation
3
5.36
Accept EBT cards
11
19.64
DUSP
13
23.22
DUSP=Double Up SNAP Program
Table 2: Farmers’ market Customers Shopping Practices and Likelihood of Shopping
Farmers’ market (FM) customers
n=56

Random primary food shoppers (non-FM)
n=107
Pa
%
%
Consumption of fruits (%)
100% pure fruits juices
60.38
54.29
NS
Fresh, frozen or canned fruits
96.43
92.45
NS
Consumption of vegetables (%)
Cooked or canned beans
78.57
90.57
0.034
Dark green vegetables
96.36
88.68
NS
Orange-colored vegetables
94.55
84.11
0.056
Other vegetables
98.18
96.26
NS
Median times consumed daily
Fruits
1
0.74
0.061
Vegetables
2.43
1.86
0.018

NS: Non-significant (P>0.05)
a Comparison between FM and non-FM were examined using chi-square tests (%) and median (median). Significant at P<0.05
Table 3: Frequency of Fruit and Vegetable Consumption by Group

Coefficient
Stand. Std. Err
P value
Fruits (n=156)
Farmers’ market use
0.365
0.365
0.038
Vegetables (n=158)
Farmers’ market use
0.822
0.352
0.021
aAll analyses were adjusted for age, gender, race, and education level
Table 4: Associations between Farmers’ market Use and Fruit and Vegetable Consumptiona