Message
numbera		 Message Participants'
response
Behavior Fm: Family Meals
FmC1 When you eat together, your kids can see and get to know the foods your family enjoys. Well accepted
FmC2 Eat together. Your kids will learn to eat the foods your family enjoys. Well accepted
FmC3 Family meals are a great time to talk to your child about health and nutrition. Well accepted
FmS1 You may not be able to eat together every day. Try to eat dinner together on weekdays or breakfast and lunch during weekends. Well accepted
FmS2 Involve kids in making meals. Allow your kids to wash fruits and vegetables, mix ingredients, and open packages. Kids like to eat foods they help prepare. Well accepted
FmS3 Original: Family meals are possible when everybody is in it together. Your spouse and kids can be a great help.
Revised: Sometimes family meals are possible when your spouse and kids help. Kids can help with some tasks like setting the table, picking up dishes, and tossing salad.		 Needed
Revisionb
FmS4 Original: Do some tasks a day before. Wash and cut vegetables. Have roti dough ready in fridge. Soak lentils the night before or use a slow cooker.
Revised: Save some time during making a meal by doing some tasks a day before. Have roti dough ready in fridge. Soak lentils the night before or use a slow cooker.		 Needed
Revision
Behavior Tv: TV Viewing and Eating
TvC1 Turn off the TV! Your kids will pay more attention to what and how much they eat. Well accepted
TvC2 Turn off the TV! When your kids focus on food, they learn to like the taste of food. Well accepted
TvS1 Set rules of not watching TV during mealtime or snack time in your family when the kids are young. This way, it does not become a habit. Well accepted
TvS2 Be good role models. Avoid watching TV during mealtime or snack time. Well accepted
TvS3 Kids like to watch TV while eating when they are eating alone. Try to eat meals and snacks with your kids. Well accepted
Behavior Mo: Parental Modeling of Healthy Eating
MoC1 Want your kids to eat new foods? Eat them yourself and your kids will want to try them too. Well accepted
MoC2 Kids learn from watching you. Make sure you and your spouse eat fruits and vegetables and your kids will too. [Adapted from USDA]c Well accepted
MoC3 When you enjoy a particular food, it shows your child that it is okay to try the food. Well accepted
MoS1 Showing your dislike or making negative comments about a food in front of your child, teaches the child that the food is not good. Well accepted
MoS2 It's normal for kids to be picky eaters. Help them increase the type of fruits and vegetables they like by being a good role model. [Adapted from USDA]c Well accepted
MoS3 Original: Do not like a specific fruit or vegetable? Your kids could still have a good role model if your spouse enjoys that food.
Revised: If one parent does not like a specific fruit or vegetable, your kids could still have a good role model when the other parent enjoys that food.		 Needed
Revision

aThe first two alphabets of message number represent the feeding behavior. The third alphabet represents core (C) or supporting (S) message, followed by a number to distinguish more than one message within the same section.
bRevisions made to the original message based on the responses from the participants to address ambiguity and disagreements.
cAlready existing USDA message19 that reflected beliefs, barriers, or facilitators reported by AI mothers in the previous formative assessment has been modified by either adding new sentences or words to the part of the message.

Table 1: Nutrition messages related to mealtime environment
Message
numbera		 Message Participants'
response
Behavior Av: Making Healthy Food Available at Homeb
AvC1 Want your kids to eat healthy foods? Make sure you bring fruits and vegetables home. Well accepted
AvC2 Keep lots of healthy foods at home. When your kids are at home, they will choose and eat from what's available. Well accepted
AvC3 Let your kids be "produce pickers". Allow them to pick fruits and vegetables at the store. They will love to eat the foods they picked. [Adapted from USDA]c Well accepted
Behavior Ac: Making Healthy Food Accessible
AcC1 Want your kids to reach for a healthy snack? Make sure they can see cut fruits and vegetables when they open the refrigerator. [Adapted from USDA] Well accepted
AcC2 Original: Keep fruits and vegetables where your kids can see them. Keep cut fruits and vegetables in clear plastic bags or boxes on a low shelf in the fridge.
Revised: Keep cut fruits and vegetables where your kids can see them. Keep them in clear plastic bags or boxes on a low shelf in the fridge, or in a bowl on a table or kitchen counter.		 Needed
Revisiond
AcC3 When your kids come home hungry, have healthy foods such as fruits and vegetables ready-to-eat. [Adapted from USDA] Well accepted
AcS1 Kids love to dip fresh vegetables in low-fat ranch dressing.Store cut vegetables near their favorite dip on a low shelf in the fridge. [Adapted from USDA]. Well accepted
AcS2 Store cut fruits and vegetables in sealed plastic bags or airtight plastic boxes to keep them fresh. Well accepted

aThe first two alphabets of message number represent the feeding behavior. The third alphabet represents core (C) or supporting (S) message, followed by a number to distinguish more than one message within the same section.
bThis section does not contain supporting message as the barriers in this section are addressed in 'Behavior Re: Restricting children's consumption of certain foods' due to a strong relationship between availability of food and restriction of food.
cAlready existing USDA message19 that reflected beliefs, barriers, or facilitators reported by AI mothers in the previous formative assessment has been modified by either adding new sentences or words to the part of the message.
dRevisions made to the original message based on the responses from the participants to address ambiguity and disagreements.

Table 2: Nutrition messages related to food availability and accessibility at home
Message
numbera		 Message Participants'
response
Behavior Re: Restricting Consumption of Certain Food
ReC1 Having junk foods that the kids are not allowed to eat makes the food more tempting. Instead, make healthy snacks available for your kids. Well accepted
ReC2 Concerned about children eating too much unhealthy food? Try to buy such foods in small amounts only. Well accepted
ReS1 Stack your pantry with healthy snacks such as cereal bars, nuts, and dry fruits for the kids to choose from. Well accepted
ReS2 Buy healthier snacks such as baked instead of fried chips or oatmeal instead of chocolate chip cookies. Well accepted
Behavior Rw: Rewarding with Food
RwC1 Reward with praise, not food. Teach your child all foods are good by praising them for trying new foods. Well accepted
RwC2 Reward your kids with things other than food. When you promise a sweet or dessert for finishing the food, your child thinks that sweets or desserts are better than other foods. Well accepted
RwS1 Let your kids earn points or stickers towards something they value instead of offering sweets or desserts. Well accepted
RwS2 Instead of dessert, offer to do activities with your child such as reading a story book, doing a coloring activity, or letting your child choose a special outing. Well accepted
Behavior Pr: Pressuring to Eat
PrC1 Patience works better than pressure. Offer choices and a variety of healthy foods. Let your kids choose what to eat. Kids enjoy a food when eating is their own choice. [Adapted from USDA] b Inappropriate
PrC2 Patience works better than pressure. Offer choices and a variety of healthy foods. Let your kids choose how much to eat. Kids will eat the right amount when eating is their own choice. [Adapted from USDA] Inappropriate
PrS1 Sometimes new foods take time. Kids do not always like new foods right away. Offer one new food at a time. Offer new food many times. Tell them to taste at first and be patient with them. [Adapted from USDA] Well accepted
PrS2 Original: Help your kids learn not to waste food. Let your kids serve themselves at mealtime. Teach them to take small amounts at first. Tell them they can have more if they are still hungry. [Adapted from USDA]
Revised: Help your kids learn not to waste food. Serve them small amounts at first. Tell them they can have more if they are still hungry. [Adapted from USDA]		 Needed
Revisionc

aThe first two alphabets of message number represent the feeding behavior. The third alphabet represents core (C) or supporting (S) message, followed by a number to distinguish more than one message within the same section.
bAlready existing USDA message19 that reflected beliefs, barriers, or facilitators reported by AI mothers in the previous formative assessment has been modified by either adding new sentences or words to the part of the message.
cRevisions made to the original message based on the responses from the participants to address ambiguity and disagreements

Table 3: Nutrition messages related to controlling child-feeding behaviors